This year, the RGE community sparked 32,000 design saves, started 17,000 new collections, and inspired marketers in more than 120 countries to create better, more human emails. Got something brilliant of your own? Submit your email and show the world what you’ve been working on.
The Really Good Email Awards return this December 17 with a retro-inspired awards show filled with pixel trophies, creative flair, and a crowd that gets way too excited about a perfectly aligned CTA button.
At RGE, we've spent years exploring what makes an email truly great. The kind that earns a click, sparks joy, and makes every inbox feel welcome. The awards honor the people who make that magic happen, chosen by an independent panel of email experts who recognize the designers, strategists, and copywriters keeping email the most creative, inclusive, and human space in marketing.
The Categories
Great emails come in all forms. We're honoring creativity across every corner of the inbox, from clever storytelling to accessible design that hits all the right pixels. These are the categories where your work can shine:
- Welcome Series: First impressions done right.
- Retention Campaigns: Keeping them coming back for more.
- Win-Back Campaigns: Because ghosting happens, and great emails fix it.
- Cart Abandonment: Turning hesitation into celebration.
- Nonprofit & Purpose: Inspiring change, one inbox at a time.
- B2B Personality: Making business feel human.
- Thank You Emails: A little gratitude goes a long way.
- Review & Testimonial: Letting your fans do the talking.
- Data Visualization: When analytics meet artistry.
- Creative Innovation: Ideas that bent the inbox rules in all the right ways.
- Dark Mode & Accessibility: Because design should look good and work great for everyone.
Each category is an opportunity to level up the inbox and celebrate the campaigns that did more than just send. They connected, resonated, and inspired.
How to Submit Your Email
Think your latest campaign deserves some love? Maybe you're chasing glory. Perhaps you just want to outshine Greg from Sales, who won't stop talking about his "industry-leading open rates." Either way, this is your moment.
How it works:
- Choose your champion – Submit your best email from 2025. It could be a campaign, a newsletter, a promo, or anything that made you proud.
- Pick your format:
- Upload your EML or HTML files to the site (preferred)
- Send a test send or preview to rgesubmissions@beefree.io
- Or share a live link/ZIP file to the email above
- Tell us why it rocks – Share what made it special. Was it the concept? The results? The GIF that actually loaded? We love a good story.
- Submit and celebrate – Our panel of expert judges will review submissions and pick the ones that truly leveled up the inbox.
Winners will be featured live during the livestreamed awards show on December 17, earning eternal bragging rights, an RGE-approved pixel trophy, and the right to add "Award-Nominated Email Marketer" to your dating profile.
Why This Matters
Behind all the fun, the Really Good Email Awards are about connection. They're about the community that keeps this weird, wonderful channel alive, and the craft behind every thoughtful send.
Whether you're here to win, watch, or just grab some popcorn and cheer on the inbox legends, it's worth your time. You'll see the year's best work, pick up a few new ideas, and get that creative recharge you've definitely earned.
To everyone who writes, designs, tests, and sends with care, thank you. You're the reason this community exists and the reason the inbox keeps getting better every year. Here's to more ideas shared, more creativity sparked, and more people who believe that email can be really, really good.