The SMART email marketers mindset
Komal Helyer explores how mindset and soft skills help email marketers grow, adapt, and achieve lasting success.
School is for learning
Delve into practical insights on crafting effective emails and find inspiration for your email marketing journey. Enjoy Feedback Friday videos for an informative exploration of the best practices in the field.
Really Good Articles & News
We know you're no half-wits so we set out to make our articles best in class showing you how-tos, how-comes, and helping you and our industry show off our best to the world.
Fighting brains with email
Kenda McDonald explores cognitive bias and how smart email design turns brain science into clearer choices and higher-converting campaigns.
What October emails reveal about calm as a strategy
October’s top-performing emails slowed down, straightened up, and quietly reminded everyone that confidence doesn’t need a countdown timer.
Marketing Mayhem recap: what this game show taught us about email marketing
Marketing Mayhem live: Customer.io and RGE battle through six rounds, revealing real insights and laughs from 100+ marketers.
What September’s Most-Saved Emails Say About the Inbox Right Now
September 2025’s most-saved emails traded urgency for intention: soft colors, blurred edges, and designs that feels like an exhale.
Email Design Trends: what works, what doesn't, and why
Email design 2025, decoded: fonts, images, CTAs layout with accessibility first so teams ship clear inclusive emails that build trust.
Feedback Friday Videos
Oh my god y'all, it's FRIDAY. Every friday we have a new walk-through or interview of what makes the best of the best—really good.
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Designing trust: how Elysium turns newsletters into learning experiences
Matthew Smith and Matt Helbig explore Elysium’s email design, showing how structure and storytelling create a clean, intelligent brand experience.
Feedback Friday live at Single Slice SF: Wuffes email review
Wuffes email review live: Logan Sandrock Baird and Naomi West unpack four lifecycle emails, sharing design wins and optimization tips.
Revamping Email Marketing for a Better Bagel with Flowium
Matt Helbig joins Flowium to unpack Better Brand’s bold email design and how it turns healthy bagels into crave-worthy inbox moments
Design and Development Strategies with Julia Papanek
Matt Helbig and Hims & Hers’ Julia Papanek explore how live text, accessibility, and modular design turn transactional emails into brand-building experiences.
YouTube year-in-review emails: data, design, and shareability
Matt Helbig and Najmah Salam unpack YouTube’s year-in-review emails, showing how smart data, mobile design, & shareable moments drive engagement.
Email marketing deep dive with Megan Boshuyzen
Matt Helbig and Mailgun’s Megan Boshuyzen unpack Email Camp, showing how accessibility, live text, and smart CTAs turn event emails into signups.