There’s a lot more to consider about pop-up designs and strategy, but it all comes back to serving the end-user. One of our mantras at RGE is to build relationships, not lists. We chatted with Olivia Stapp, Customer Success Strategy Manager at Justuno, about some really good pop-up strategies. When thinking about why you want people to give you their information, thinking in this context should guide you better than anything else.

Do you map out every single step of a trip right down to the rest stops, or are you up for randomly stopping off at a local diner for some good and greasy food to pull an all-night drive? (Yeah, us too.) While emails should be more planned out than late-night road trip stops, you can easily customize your message by pulling in dynamic content. Andy McCutcheon, email marketing manager at Vacasa, walks us through some customized email templates with built-in styles, classes, and our favorite: live text.

If an email is sent and no one added alt text, does it reach the inbox? Descriptive alt text is just one thing to keep in mind to serve up accessible emails. We talk mixtapes and Macintosh with Avi Goldman, founder of Parcel and curator of Email Resources, putting these e-commerce emails to the accessibility test in Parcel’s interface.

When your newsletter isn't a top priority for your business, does that mean it isn't worth having one at all? We chatted with Aysha Marie Zouain, a senior email consultant specializing in Salesforce Marketing Cloud at Deloitte Digital, about why it's good to revisit older email strategies from time to time. Just like the housing market, a little remodeling can do wonders for your entire property value (even if all you remodel is your front door).

This week, we're diving into some entertainment emails from Disney+. Should you use side-by-side CTA buttons? GIFs in the header? What about a 50-year-old who’s a former Jedi youngling? Email marketing is a complicated profession. Disney+ simplifies how they promote their streaming services by highlighting titles to watch and balancing live text with images.

Do you remember your first letter? Maybe you found a pen pal across the world. Or you just got a letter from some guy in a green striped shirt with a bowl cut and wondered who it was from. We chatted about promotional emails from Postable with Emily Ryan, a Mailchimp Pro Partner, owner of the agency Westfield Creative, and taco lover.

Postmates is turning up the heat with gamification in its promotional emails. From Pac-Man spinoff GIFs to mysterious blurry images, we're covering some really good Postmates emails on this episode of Feedback Friday. Order something good for yourself while you're watching. (If you can't finish the food, we can help with that.)

Customer retention and relationships are crucial for any business selling products or services. The best way to grow repeat customers is by creating really good retention emails, encouraging customers to come back and use your product again. In this episode, we dive into how Venmo builds loyalty by incentivizing customers and how you can apply this to your retention strategy.

What subscriber data should you include when sending personalized fitness emails? Remind your subscribers of their goals, like running 5 miles or drinking 8 glasses of water a day. Show their progress and how they measure up with the community by pulling data like calories burned, hours of sleep, and exercise activity. Personalized emails can inspire your audience to continue working toward their goals.

Email is the best way to talk one-on-one with anyone in the world. Well, maybe second to carrier pigeons and owls. As you grow the numbers of those you talk with, there will ultimately be more people who care about what you have to say. We sat down with Chase Dimond to chat about how email can be so much more than just a communication medium - it's your marketing platform.

What opportunities are there when sending survey emails? We sit down with the survey pro behind Would You Rather to look at the impact of the first question, the buttons, and ways to increase your participation and completion rates. The low friction action of making the selection in the email sets folks up to be more willing to make their first choice and, having already made their first choice, complete the rest of the survey.

What does it take to build an interactive email that hooks your audience? Jay Oram from Team ActionRocket shares how he and his team create really good interactive emails with accordions, animations, and checkboxes for big clients like the BBC and how they've maintained that relationship.

How do you entice your audience to learn more about a product - or better, buy the product - with high-quality email design? This week, we're checking out some product emails from June.

How can you communicate your message clearly while keeping your emails short and sweet? This week, we're diving into some onboarding and summary emails from Honey.

How do you focus on one goal (one "job") in messaging that speaks directly to your audience? This week, we're taking a look at some e-commerce emails with JUDY.

How do you explain a product to your audience like Everything Bagel ice cream that you can ship to friends? This week, we're scooping up some fun product emails from Jeni's Splendid Ice Cream.

How can you give customers a unique experience with rewards emails? This week, we're mixing things up with some loyalty and seasonal emails from Starbucks (plus a Baby Yoda drink).

On this very special episode, we're looking at - count 'em - 18 different emails. From the Golden State Warriors to the New York Red Bulls, the American Heart Association, Dave Ramsey looking for some pizzazz, and even that fan-freaking-tastic BBC email from Action Rocket.

How can you partner with influencers to bring messaging outside of social and into email? This week, we dive into some influencer-inspired emails, the bread and butter of Jimmy John’s, with Aana Leech from Popular Pays.

How do you get your email team on the same page to create a consistent message and design that serves your audience? This week, we dive into some GIF emails that push email to the limit with Rob Hope from One Page Love and Email Love.

How do you educate clients on the world of email while building a template that they can easily update? This week we go behind the scenes with Anne Tomlin from Emails Y’All to learn how she creates design systems and customizes client emails.

How can you make image-only emails work while connecting with your audience? This week we look at how Wildist's emails use a design system to grab the reader's attention and show the reader where to go.

How do you serve your audience with software product announcements? This week, we look at how Adobe's emails spotlight bold fonts, animations, and creative illustrations to show their software products in action.

Public Rec makes high-quality, technical leisure apparel that helps people focus on what they’re doing, not what they’re wearing.

GoPro is a technology company that manufactures versatile action cameras and develops video-editing software.

Truebill is a free platform that helps you find, track, and cancel all of your paid subscriptions and recurring payments.

Postscript is an SMS marketing platform for Shopify stores, making it easy to send campaigns, create automations, and personalize SMS messages with dynamic content.

Uber is a platform that offers delivery and transportation services, including ridesharing, freight transportation, food delivery, and package delivery.

YNAB (You Need a Budget) is a personal budgeting software helping people take control of their finances.

Magic Spoon is a keto-friendly cereal company based in the U.S., creating sweet and healthy breakfasts for champs.

Ritual is a no-B.S. vitamin company that makes multivitamins with clean ingredients, backed by science.

Readymag is an online design tool that empowers people to create professional websites, presentations, and portfolios.

Youth to the People is a sustainable skincare company based in Los Angeles, California, creating cruelty-free beauty products.

FontShop is a leading font retailer based in Berlin, Germany, offering 150,000+ font selections for desktop, mobile, and web.

Filmsupply is a full-service licensing agency with a premium catalogue of stock video footage from leading filmmakers.

Seagate Technology is a global leader in data storage, creating innovative solutions for storing, managing, and recovering data.

Reelgood is a free streaming guide in the US and UK where viewers can browse, watch, and get notified about TV shows and movies that are available online.

Brooks Running, a division of Brooks Sports, builds running gear and apparel that celebrates the body in motion.

Aero is a luxury travel company providing first-class private air travel from the lounge to the jet.

Baremetrics provides subscription-based SaaS analytics & insights for customers using Stripe, Braintree, Recurly, and more.

InVision is a digital product design platform providing intuitive tools for ideation, design, prototyping, and design management.

Calm, named the #1 app for sleep and meditation, produces guided meditations and supports people in more than 190 countries.

Supergoop! develops feel-good, cruelty-free skincare with SPF that’s free of parabens, synthetic fragrances, and oxybenzone, making it easy to bask in UV protection.

Thirty One is a community and mixed-use project space for designers.

While we focus a lot on colors, fonts, and buttons, we can't emphasize the importance of text and email enough. This week, we take a look at some e-commerce emails and how live text and active product photos make us fall in love with the brand - not the other fluffy stuff.

This week we look at hims & hers emails with guest Paige Siebold.

Away designs, manufactures, and retails suitcases, bags, and accessories with premium materials for modern travel.

Avocode, a cross-platform tool, centralizes design collaboration to help speed up the feedback process and file hand-off between designers and developers.

This week we look at Sonos emails LIVE at UNSPAM.

MIRROR offers a nearly invisible, interactive home gym with personalized live and on-demand fitness classes on a full-length mirror.

This week we look at Thumbtack emails.

This week we look at a product email from On.

Unsure how to adapt your email marketing during a crisis? You’re not alone.

Established in 1925, the New Yorker is a weekly magazine reporting on a variety of national and international politics and culture, fiction, poetry, and humor.

This week we look at some app emails from Resy.

This week we look at a Recess event email.

Bellroy is an accessories brand based in Australia making tech-friendly carry goods, including wallets, bags, pouches, and more.

hardgraft sources quality materials assembled by select artisans in Italy into luxury lifestyle accessories and footwear.

This week we look at A Kids Book About's welcome email.

emfluence is a full-service digital marketing agency and marketing automation platform that specializes in driving website traffic through multiple platforms.

This week we look at Flock's nurture emails.

lululemon is an innovative athletic apparel retailer creating experiences and products inspired by healthy lifestyles.

SurveyMonkey is the world's leading survey software empowering individuals and companies to turn their curiosity into action.

This week we look at Litmus's interactive email at UNSPAM 2019.

Airbnb is a vacation rental company that offers online booking arrangements for lodging, homestays, and tourism experiences.