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Insight
Your McD’s order says more about you than a tarot reading. Fans now expect year-in-review moments from their favorite brands, so we created one of our own. Using what customers loved in 2024, we celebrated their quirky orders and highlighted their annual savings through the McD’s app.

Solution
In December 2024, we built a hyper-personalized, one-to-one fan story using 32+ data points and 700+ products. We created 9 fan personas and 20+ superlative stickers to spotlight behaviors like Rewards savings, spicy-item loyalty, limited-time-only enthusiasm, total restaurants visited, and more.

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