How full-service agency Madison Taylor Marketing cut down email development time by 66%

Led by CEO and founder Aimee Meester, Madison Taylor Marketing is a full-service agency based in Denver, Colorado, known for its relentless commitment to client success. This dedication forms the heartbeat of their operations, propelling the agency to adopt innovative tools to deliver high-quality services.

‍Empowering client success through design ‍

‍Madison Taylor Marketing collaborated with a B2B client in the FF&E (Furniture, Fixtures & Equipment) space, employing integrated marketing strategies that perfectly balanced creative vision with a scientifically-driven approach.

At the start of the relationship, conversations with their senior sales and marketing leadership revealed that email campaigns built by the client weren't performing, leading to the idea that email marketing was a bad opportunity moving forward.

The team at Madison Taylor Marketing discovered that the client's out-of-date email designs were leading to a steep drop in open rates and engagement rates and, even worse, a rise in unsubscribes, every marketer’s nightmare.

"RGE Studio has cut down our time in email development by 66% compared to building emails directly in an ESP, such as Mailchimp."

Aimee Meester, Founder and CEO, Madison Taylor Marketing

Fast-forward to the engagement kick-off, Cassie Reiner, a creative specialist for the agency, had the idea to adopt RGE Studio, an all-in-one tool known for its sleek designs, seamless integration with CRMs and sending platforms, mobile editing capabilities, and ease of managing multiple client accounts.

Aimee Meester was always looking for a way to set their clients up for success and was intrigued. Could RGE Studio be the magic wand to wave away their design dilemmas and testing troubles? They decided to find out.

The outcome was remarkable: a $2 million purchase order converted from what sales had previously deemed a 'cold lead.' The marketing ROI on the one email alone was immeasurable. Open rates increased by over 20%, engagement rates by 31%, and best of all, the unsubscribers fell under a healthy .1%. All are driven by the creative firepower of RGE Studio.

Powering Madison Taylor’s email workflow

RGE Studio has become a cornerstone at Madison Taylor Marketing. “With RGE Studio, our team creates engaging, high-performing emails and landing pages with ease,” Aimee says. For the agency, it’s a secret weapon for engaging, personalized content, with more creativity and better efficiency as a result. According to Aimee, RGE Studio has cut down the agency’s email development time by 66% and increased her clients’ satisfaction with their email marketing by over 17%.

"RGE Studio has given our team a seamless integration into our clients' various email platforms without the need for additional support. The ability to not need to be trained in multiple email design software has given us the chance to upskill by leveraging the one."

Cassie Reiner, Creative Specialist, Madison Taylor Marketing

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