Leveraging branded email design across local offices of a global organization

Intro

For over 75 years, UNICEF has been devoted to protecting the rights and well-being of children in over 190 countries and territories. The organization provides humanitarian and development aid so that all children have the protection, inclusion, education, and resources they need to fulfill their potential. UNICEF’s work has helped millions of children, many of them caught in cycles of violence and poverty. Its mission is to do whatever it takes to help children survive and thrive.

"RGE Studio is one of the most intuitive and useful tools that I have ever used. It is allowing us to create many emails very quickly, with really nice templates, and helping us to improve our support to UNICEF markets with content and emails."
- Clara, UNICEF Marketing Consultant

Challenge

UNICEF’s work to protect children around the world calls for a communication strategy that works across countries. Each office has different resources, and its team members have different levels of email marketing experience. To keep donors informed in a repeatable, sustainable way, UNICEF needs one cohesive strategy that lets offices adopt new processes easily while keeping the brand consistent across every market.

This challenge isn’t unique to UNICEF. Many nonprofits struggle with consistency because of limited marketing budgets and backend systems. For each of UNICEF’s offices, the goal is to keep existing donors engaged, informed, and motivated to give to the causes that matter to them. The Individual Giving team at UNICEF’s Latin America and Caribbean (LAC) Regional Office set out to find a tool that made email design easy and affordable while keeping the brand consistent from office to office.

Solution

The Global Fundraising team at UNICEF discovered RGE Studio and soon realized it could help them quickly design emails for their many campaigns. They also valued how it helped them keep the brand consistent across offices around the globe.

RGE Studio helped the team do more with less and streamline both email design and copywriting. Today, their dedicated digital content designers use RGE Studio to create 5–6 emails per month for UNICEF’s global offices. Because RGE Studio is no-code and intuitive, the team needed minimal training and started designing faster right away. The marketing teams now build on-brand templates for teams across UNICEF. They write the copy, add it to the email design, and share the finished templates with each office within days.

RGE Studio has helped the Global Fundraising team optimize its email strategy by streamlining production. Brand consistency from office to office has also improved, because the team can build its own “brand kits” in RGE Studio, with saved rows, colors, logos, and merge tags all in one place. No one has to recreate these elements every time a new email goes out to donors.

Experience

Transforming Global Fundraising email marketing processes with the use of RGE Studio has allowed them to scale their content and improve access across offices. The Global Fundraising marketing team was able to adapt to RGE Studio's functionality quickly and easily. They can now ensure that their digital marketing campaigns are more unified and connected by implementing improved designs with clear brand consistency.

"RGE Studio has been great at helping us to easily and quickly share templates, content and email automation series. The process of sharing has been simple and the platform easy to use for teams across a broad range of skill levels."
- Alyssa Moynihan, UNICEF Marketing Consultant

Working at a nonprofit? See how RGE Studio supports nonprofit teams.