How the University of Denver quickly designs mobile-ready Regroup emails with RGE Studio

Intro

The College of Natural Sciences and Mathematics is an academic unit of the University of Denver, in Denver, Colorado. It gives students a comprehensive understanding of science and math to solve today’s problems. With over 1,400 students and hundreds of faculty members, the college’s communications team relies heavily on email to keep its community informed.

"I knew what I wanted my templates to look like, and I knew that I could build it if I found the right tool. RGE Studio has done what I needed it to do and it does it in an easy way."
Nathan Willers, Director of Communications, College of Natural Sciences and Mathematics, University of Denver

Challenge

In 2020, Nathan Willers started as the Director of Communications for the College of Natural Sciences and Mathematics at the University of Denver. He owns and operates the communication for this academic unit. His regular tasks include relaying information to students, faculty, and staff through email, along with managing their website. Nathan has been sending marketing emails for over 15 years. When he joined, the university was using Regroup, a mass notification system for day-to-day alerts that’s popular with many US universities.

Nathan found that while Regroup was an easy-to-use sending platform, it didn’t provide the layouts and optimized design features he was looking for. “IT departments love Regroup, because it’s easy for them to manage their lists, but it’s hard to lay things out in the editor.”

Nathan wanted a tool that would let him build his own layouts, send mobile-friendly emails, and speed up his design process. He also needed it to generate HTML he could paste directly into Regroup.

Solution

In his search, Nathan discovered RGE Studio. The builder gave him the flexible email layouts he needed, along with key features like mobile optimization, a long list of typefaces, and a modern interface. It checked every box on his list.

The deciding factor was how the builder would work with Regroup. Nathan found that RGE Studio generated HTML he could copy and paste into the sending platform. That meant he could design more easily without adding extra steps to his workflow.

The tool provided everything that Nathan was looking for and stayed well below the department’s budget. In his words, “in the broad scheme of things, it's not too expensive and it was a tool we obviously needed.”

Experience

With RGE Studio, Nathan builds and sends emails he feels confident about. The email and landing page design suite gives him organizational features, easy-to-use content blocks, and mobile optimization to design on-brand emails quickly and easily.

RGE Studio was his favorite cost-effective, powerful solution. It works well with his sending platform and makes the entire email marketing experience hassle-free.

Running email for a college or department? See how RGE Studio helps higher ed teams.