From days to hours: How Folderly streamlined email campaign production with RGE Studio and HubSpot

Intro

Folderly is an all-in-one email solution platform offering tools and features to help businesses and organizations optimize their email campaigns. Providing services such as email deliverability testing and monitoring, Folderly improves email performance and supercharges campaigns.

“With RGE Studio, we can create beautiful designs and quickly integrate them into our workflows. By connecting our HubSpot account to RGE Studio, we can easily transfer the email designs to HubSpot, making the entire process highly efficient and smooth.”
Kate Lavrenchuk, Marketing Lead

Challenge

Kate Lavrenchuk is Marketing Lead at Folderly, where she built and has managed the marketing department since day one. Folderly relies on HubSpot as its main CRM for marketing and sales campaigns. HubSpot’s automation features were helpful, but its visual email editor fell short of the team’s needs.

So Folderly went looking for an email design tool that could produce visually appealing emails, pass the design team’s quality bar, and integrate seamlessly with HubSpot.

Solution

After evaluating several options, Kate’s team chose RGE Studio as their email design tool. The native integration between RGE Studio and HubSpot lets them move designs into HubSpot in one click, saving significant time and resources.

With a diverse selection of customizable email templates offered by RGE Studio, coding became unnecessary, empowering Folderly to craft visually stunning designs for their email campaigns. The platform's streamlined email creation process further heightened the efficiency of Folderly's marketing endeavors.

RGE Studio also brought Folderly’s marketing and design teams closer together through built-in collaboration. The design team appreciated the flexible, user-friendly builder, which lets them create engaging emails while sticking to brand guidelines.

In conclusion

Today, RGE Studio is a core part of Folderly’s email production. Pre-built templates and mobile optimization play a key role in the success of their campaigns.

Furthermore, the seamless integration between RGE Studio and HubSpot empowers the team to execute campaigns autonomously and at an unprecedented pace. The enhanced production speed facilitated by RGE Studio, coupled with HubSpot's automated customized message sending, has significantly elevated Folderly's email campaign production process.

"The internal workflows are smoother and quicker, from design and copywriting to the approval process — a few hours instead of days. Not to mention the peace of mind of the entire company!"
Kate Lavrenchuk, Marketing Lead