Scaling email creation: how SaaStr generates 350 emails per year for its growing SaaS community

Intro

SaaStr is a global community of software-as-a-service (SaaS) founders, entrepreneurs, and pros. Through events, webinars, podcasts, and a content-rich blog, it helps SaaS businesses scale and succeed.

“Prior to using RGE Studio, creating a single email would take me hours. Now, I can design five emails in the same duration with ease. It’s an amazing improvement - five times faster than before.”
Amelia Ibarra, General Manager, SaaStr

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Challenge

Amelia Ibarra, with over 12 years of experience in devising innovative marketing campaigns for B2B and B2C businesses, specializes in email marketing. Her expertise has driven growth for SaaStr through groundbreaking campaigns.

Amelia and her team are a no-code team with limited access to designers. They needed to create many kinds of emails, from newsletters to ticket and attendee emails, each tailored to a different stage of the customer journey.

Frustrated by their sending platform’s cumbersome email builder, the team wanted a flexible tool to create on-brand emails without wasting time and resources. As a small team, they needed something that would deliver high-quality emails and boost engagement and conversions.

Solution

The team wanted an intuitive tool they could start using right away. They chose RGE Studio, an easy-to-use drag-and-drop editor that met all their requirements.

With RGE Studio, the team efficiently created and managed all their emails. They used folders to organize campaigns, facilitating easy access to past projects for inspiration.

Starting from RGE Studio’s template catalog, the team customized templates to match SaaStr’s branding, which sped up content creation. Saved rows also proved valuable for recurring emails like newsletters. Version history makes sure no changes are lost, so the team can produce high-quality, engaging emails with confidence.

The results

Adding RGE Studio to SaaStr’s email toolkit transformed how the team works. With the drag-and-drop editor, reusable content blocks, and folders to keep everything organized, SaaStr now creates on-brand emails quickly and confidently, and the results show in their email marketing.

“Many people think email is dead, but emails are still our number one driver. People just need a tool like RGE Studio that powers their emails.”
Amelia Ibarra, General Manager, SaaStr

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LIVE INTERVIEW

How SaaStr uses Beefree to create 350 email designs per year

As the largest SaaS event in the world, the marketing team at SaaStr faced a unique challenge. They needed an agnostic design tool that allowed them to design and keep organized emails for their entire customer journey and export using their ESP of choice. Here enters Beefree.

Watch the webinar