How a freelance email developer has created over 670 email campaigns using RGE Studio

Intro

Jim Maddock is a freelance email developer and CRM consultant with over 10 years of experience in email marketing, direct marketing, and email development. He works with big-name clients like Universal Music Group (UMG), creating email campaigns for artists and brands such as Elton John, The 1975, and Disney. He also creates newsletter templates for UMG’s HR team to keep recruiting and onboarding running smoothly for new employees.

"RGE Studio worked right out of the box. It was easy to use, has a good level of customization, but not so much that it is overwhelming."
- Jim Maddock , Freelance Email Developer and CRM Consultant

Challenge

Before transitioning to a Freelance Email Developer, Jim Maddock worked in CRM and Marketing Operations for over 10 years. His most notable roles were for large organizations such as The Guardian Newspaper, British Telecom, and Etihad Airways.

In those years, he worked with “enterprise-level solutions” like Salesforce Marketing Cloud and Adobe Campaign. These tools were powerful and offered a wide range of features, but they weren’t easy to learn.

In large organizations, technical resources and training are not always provided to thoroughly explain how to use said tools and software to their fullest potential. As a result, Maddock noted that “these organizations often spent thousands of dollars on these tools, only for employees to use 10% of their capabilities.” In addition, the employee training on these tools is often very broad and not targeted to specific roles. The result of this is teams like HR being introduced to design tools that, due to lack of training and knowledge of design, are hard to adapt to and cause a loss of productivity.

So when Jim started freelancing, he knew he needed a tool that was easy to learn, both for him and for the clients, industries, and departments he’d work with. It also had to generate HTML he could easily copy and paste into any ESP.

Solution

Jim’s number one goal was a tool to design and edit email campaigns and landing pages at scale. RGE Studio’s drag-and-drop editor gave him the design flexibility he needed, along with mobile responsiveness, smooth collaboration, and time savings through reusable content blocks and style guidelines.

In Maddock’s words, “RGE Studio worked right out of the box. It is easy to use, has a good level of customization, but not so much that it’s overwhelming.”

Jim wasn’t looking for a tool that did it all, just one that did one thing really well. RGE Studio doesn’t send emails, but it generates HTML he can copy and paste into each client’s ESP. That lets him focus on creating emails without adding extra steps to his or his clients’ workflows.

RGE Studio allows Jim to easily create customizable templates for HR teams to send through Workday. These templates help HR teams save time for onboarding and offboarding emails, employee satisfaction surveys, and company newsletters. When paired together, the ease of use of RGE Studio and the level of automation Workday provides makes customizing and sending emails as easy as clicking a button.

Experience

Jim has designed over 670 email campaigns with RGE Studio for clients across industries, including HR departments. With his templates, HR teams can quickly onboard and offboard employees and send emails that boost engagement, while recruiters give candidates a consistent, on-brand experience. Creating emails for multiple clients? See how RGE Studio keeps every client organized.