Scaling email marketing for nationwide franchises

Intro

For over 25 years, Test Gauge Inc. has supported backflow professionals nationwide. The family-owned and operated business is a one-stop source for backflow prevention products, including calibration, repair parts, sales, and services. As backflow experts, the Test Gauge team is known for thoughtful customer service and accurate answers to every question.

Challenge

Test Gauge has grown steadily over the past several years and has adapted its communication strategy to match how customers prefer to engage. Over time, that meant shifting toward digital marketing and communications. In early 2021, Test Gauge set out to ramp up its email marketing to drive more customers to its website, and to create a library of email templates that its nine US-based franchises could use to do the same.

As Tom Skolar, Sales and Marketing Manager, and Kyle Biba, Email Marketing Manager, explain it, the new strategy was achievable only with the right tool to make email design easy. The team wasn’t looking to hire designers and HTML developers. As a lean, flexible team, they needed a tool that could help them design up to 5,000 email templates quickly and easily, then deploy them to their sending platform without outside help.

Solution

One of the criteria in the vendor selection process was an email design tool that was simple and easy to use, but that also offered design flexibility in order to be able to create different branded templates to support their nine franchises.

The tool also had to support exporting the HTML to their NetSuite marketing automation tool without breaking the rendering. A simple Google search brought them to several vendors, including RGE Studio. RGE Studio outperformed the competition on ease of use, true no-code design, an extensive catalog of templates, and Mobile Design Mode.

Experience

Adopting RGE Studio as Test Gauge’s email design tool has been a game changer and sets them above their competition as their digital marketing campaigns roll out. What makes the experience a game changer? In addition to the simplicity and ease of use, RGE Studio has a Mobile Design Mode which is a really important feature for Test Gauge.

Most of their customers read emails on mobile devices because they’re out in the field. Mobile Design Mode lets the team design emails for mobile-first campaigns without wasting time toggling back and forth between the editor and preview mode.

“RGE Studio has been such a pleasant customer experience. When compared to email design in Constant Contact, Canva, Pardot, Brevo - RGE Studio is better than any of these”
- Tom Skolar, Sales & Marketing Manager.

Need on-brand templates for every location or franchise? Start designing with RGE Studio for free.