How a small business uses RGE Studio for HR communications

Intro

Ricky3Sticks is an HR communications consultancy that helps “bring strategy to life” with creative solutions to internal communication problems. For HR teams, email is the most effective way to reach recruits and employees. As email needs change, Ricky3Sticks creates multi-content campaigns that help meet each client’s unique goals.

“RGE Studio helped us develop emails that are creative, polished, and don’t feel like just another corporate email.”
Kara Amore, Director of Strategic Communication and Creative Services, Ricky3Sticks

Challenge

Kara Amore is Director of Strategic Communication and Creative Services at Ricky3Sticks. In a small business, she covers a wide range of responsibilities, from designing and editing to implementing different forms of communication for HR clients.

Ricky3Sticks works with small teams whose HR departments don’t have the capacity to take on additional tasks beyond their day-to-day. Unlike large marketing teams, they also don’t have the internal tools or resources available to support them. This is where Ricky3Sticks comes in. They assist small HR teams with special projects, including monthly newsletters, landing pages, and campaigns for employee engagement.

With the rise of remote work, email has become one of the most effective ways to communicate with potential recruits and employees. A big concern for HR teams is creating mobile-responsive content that’s on-brand and engaging enough to actually get read.

Kara knows that times are changing, and that emails can’t look or sound like “just another corporate email.” To keep up, the team started looking for a tool that would bring more sophistication and personalization to their design, branding, and messaging, and let them create mobile-responsive emails and pages quickly and easily.

Solution

Before RGE Studio, Kara shared, Ricky3Sticks’ services covered only email copywriting. With RGE Studio, the team has expanded into email and landing page design and development, without hiring a designer. The drag-and-drop editor lets small teams quickly design professional, branded, and engaging multi-content campaigns.

The deciding factor for Kara was how easy it is to export emails and landing pages into each client’s ESP. With other tools, clients often had to buy subscriptions, learn the new tool, and share credentials, which cost time and productivity and forced workflow changes HR teams aren’t always keen on. With RGE Studio, she can export the HTML, create a PDF, or push the design to the client’s ESP in a few clicks, without changing their workflows.